About Dib Agency
We put the right people in front of the right audiences.
Founded by Ed Fadel, one of the industry's most respected guest bookers, Dib Agency has spent over a decade placing expert guests on the world's biggest talk shows, news channels, and podcasts.
Our Mission
Booking is a craft. We treat it like one.
Most booking agencies treat guests like inventory. We don't. Every placement we make is the result of careful matching — the right expertise, the right format, the right moment.
We built Dib Agency on a simple belief: that the best media appearances happen when the guest is genuinely the right fit for the audience, not just available. That philosophy has driven every booking we've made for twelve years.
Discretion
We don't publish rosters, drop names, or trade on our clients' reputations. Our work speaks through results, not announcements.
Precision
We don't pitch guests who aren't ready. Every booking is vetted, prepared, and matched with intention — not volume.
Relationships
Our network of producers, editors, and show runners is built on trust earned over years. We protect those relationships as carefully as we protect our clients.
Results
A great booking isn't just a confirmed date. It's a segment that lands, a guest who delivers, and a producer who calls us back.
Our Story
Built from the inside out.
Dib Agency was founded by Ed Fadel, who spent years working inside media as a booker and talent coordinator before launching the agency. Ed saw firsthand how broken the traditional booking process was — guests pitched without preparation, experts placed in formats that didn't suit them, producers let down.
He started Dib to do it differently. To bring the same rigor to guest booking that the best producers bring to their shows. Over ten years later, Dib Agency has placed over 20,000 guests across every major format — and still operates on the same principle Ed built it on: one careful booking at a time.
Part of Dib Media Group
A broader family of media expertise.
Dib Agency is the guest booking division of Dib Media Group — a full-service media company specialising in production, guest booking, talent development, and media strategy. The Group brings together specialists across every discipline of modern media, giving Dib Agency clients access to a wider network of production expertise and industry relationships.
By the Numbers
Work with us.
Whether you're a producer looking for the perfect guest or an expert ready for your next placement, we'd like to hear from you.